Action Figure/ Action Toy
Jurassic World Dominion Super Colossal Giganotosaurus Action Figure | 33.9% |
Pokemon Flame & Flight Deluxe Charizard Figure | 22.3% |
Beyblade Burst QuadDrive Interstellar Drop Battle Set | 20.0% |
Marvel Avengers Black Panther Vibranium Power FX Claw | 14.9% |
Active Play
32.4% | |
Nerf Elite 2.0 Motoblitz CS-10 Blaster | 25.1% |
Rukusfx Motion Controlled Music Mixer Electronic Game | 15.4% |
The Original Koosh Flix Stix | 14.8% |
Art / Craft / Activity
23.3% | |
Play-Doh Kitchen Creations Ultimate Ice Cream Truck Playset | 22.7% |
Interactive Learning Easel | 18.2% |
LEGO Dots Big Message Board | 14.7% |
Collectible Toy of the Year
42.0% | |
Disney Doorables Let’s Go! Around the World Multi Peek Mini Figures | 18.1% |
Polly Pocket Flamingo Party Playset | 15.9% |
Fashion Fidgets Dolls | 13.0% |
Collectible Figure
| The Batman Next Level Exclusive Die-cast Batman & Batmobile | 26.6% |
| Jurassic Park Dinosaur Dioramas | 19.5% |
| Little People Collector Ted Lasso Edition | 17.2% |
| BendyFigs Gremlins, Harry Potter Dobby, E.T. | 13.2% |
| Marvel Black Panther Wakanda Forever Fresh Dolls Fierce Collection Okoye, Shuri, and Nakia | 13.2% |
Construction
30.1% | |
LEGO Transformers Optimus Prime | 27.8% |
Pokemon Motion Pikachu | 27.1% |
LEGO Friends Andrea’s Theater School | 15.0% |
Doll of the Year
| Barbie Cutie Reveal Doll | 26.8% |
| Cry Babies First Emotions Dreamy Doll | 17.7% |
| Monster High 2022 Dolls | 17.6% |
| Baby Alive Princess Ellie Grows Up Doll | 16.9% |
Educational Toy
32.9% | |
CoComelon Ultimate Learning Adventure Bus | 19.0% |
Reading Adventure | 17.9% |
Linkimals Light-Up & Learn Owl | 17.4% |
Luxury Toy
32.3% | |
Power Pony | 20.8% |
Clue Luxury Edition Game | 18% |
American Girl Hotel & Spa | 15% |
Game (It's a tie!)
23.5% | |
23.5 % | |
Wordle: The Party Game | 18.1% |
Rubik’s Phantom | 14.2% |
Imaginative / Role Play
| Barbie 60th Celebration Dreamhouse | 26.5% |
| Little Tikes 2-in-1 Buildin’ to Learn Motor/Wood Shop | 18.9% |
| Wizarding World Harry Potter Interactive Sorting Hat and Hedwig | 17.9% |
| Little Live Pets Mama Surprise! Guinea Pigs | 13.3% |
Kidult Toy
25.8% | |
Lite-Brite Wall Art Pop Wow! Edition | 20.7% |
LEGO Ideas MoMA Vincent van Gogh The Starry Night | 19.2% |
Infinity Game Table | 19.0% |
Outdoor Toy
22.1% | |
Monster Jam RC Mega Megalodon | 16.7% |
Ultimum and NL 230-205 Duo Big Wheel Scooters | 15.9% |
Nerf Super Soaker RoboBlaster | 14.1% |
Preschool
29.7% | |
DJ Beat Boxer | 18.7% |
Little People Barbie Dreamhouse | 13.8% |
Bluey Ultimate Lights & Sounds Playhouse | 13.6% |
Specialty Toy
18.9% | |
Ooze Labs Rainbow Tie-Dye Lab | 16.4% |
Crazy Aaron’s Hide Inside and Honey Hive Thinking Putty | 13.7% |
Store & Go Easel | 13.2% |
Magna-Tiles CoComelon Farmyard Songs and Schooltime Songs Sets | 13.1% |
Stuffed Toy
31.4% | |
What the Fluff? Interactive Pet | 20.6% |
Bluey Dance & Play Animated Plush | 19.4% |
Cutetitos Islanditos Plush | 11.6% |
Vehicle
25.5% | |
Tonka Mighty Monster RC Steel Dump Truck | 20.2% |
Hot Wheels Monster Trucks Unstoppable Tiger Shark RC | 19.6% |
Air Hogs Flippin’ Frenzy RC Vehicle | 19.0% |