This was a strange weekend for the box office. On the one hand, we have people afraid to go see The Dark Knight Rises in it’s second weekend because of the mindless violence that took place the previous weekend. At the same time, the Opening Ceremonies of the Olympics took place on Friday night and despite Matt Lauer and Meredith Vieira doing everything they could to ruin the show, record numbers of people stayed home and watched the Danny Boyle (Trainspotting, Slum-dog Millionaire) directed extravaganza.
So of the people that went to the movies, what did they see? Most saw The Dark Knight Rises, which was off 60% from it’s opening weekend but still took in another $64.075 million. Ice Age: Continental Drift held onto the #2 spot again in it’s second weekend with $13.3 million.
Two new movies belly-flopped into theaters with The Watch earning a dismal $13 million and Step Up Revolution doing the Stanky Legg to the tune of $11.8 million. I’m not surprised at the performance of The Watch because it looks terrible and with a budget of $68 million, it will probably join the list of 2012’s biggest failures. Although Revolution only earned $11.8 million, the movie’s budget was $33 million so it stands a chance of at least breaking even. If you want a good example of a successful movie, take a look at Ted. In it’s 5th week, the talking-teddy tale took the 5th spot and has now earned $193,619,000. The movie’s budget was just $50 million so I’ll let you do the math on how many times it has made back that budget.
Here is the Top 10 for the weekend of July 27 – 29. 2012:
1. The Dark Knight Rises ($64,075,000)
2. Ice Age: Continental Drift ($13,300,000)
3. The Watch ($13,000,000)
4. Step Up Revolution ($11,800,000)
5. Ted ($7,353,000)
6. The Amazing Spider-Man ($6,800,000)
7. Brave ($4,237,000)
8. Magic Mike ($2,580,000)
9. Savages ($1,753,000)
10. Moonrise Kingdom ($1,387,000)
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