Toy Fair Blog

I recently walked the rows of Toy Fair in New York, where I saw thousands of new toys from hundreds of companies. There will be no shortage of “cool toys” this year, but toy companies are aware of the economy and are offering a larger selection of great toys for under $20.

One of my highlights of the show was seeing approximately 15 minutes of footage from the new Transformers movie, Revenge of the Fallen. The stars from the first movie are back, and the action and character development appear better than the first movie. AND, there’s one Transformer, toy coming out later this year that is unlike anything seen before, called Devastator.

This year also celebrates Barbie’s 50th anniversary, and there are great dolls to celebrate all year. There is some great candy and baking toys from Girl Gourmet, you will have to search to find the new Bakugan traps, and remember these words: Battle Strikers.

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