Jim Silver is an energetic and dynamic innovator in the Digital and Social Spaces, focusing on the Toy, Family, and Children’s Entertainment Industries, and is nationally recognized as one of the preeminent experts in play.
Silver oversees multiple businesses including TTPM and TTPM Influencer Talent Management. In his role as CEO/Editor-in-Chief of TTPM (Toys, Tots, Pets & more), Silver oversees the groundbreaking business. TTPM is the leading and largest video reviewer of Toys, Baby Gear, and Pet Products creating video reviews for more than 3,000 products a year, which easily makes them one of the most comprehensive video content creators in the world.
TTPM Influencer Talent Management is a division that manages leading influencers of social platforms. Recognizing that influencers of Social Channels like Instagram, TikTok, YouTube, and Facebook, Silver has taken his experience to maximizing the value of these content creators through his team’s management experience.
TTPM current has two major annual toys shows in the Spring and Fall. Over 250 members of the media attend (Traditional Press, Influencers, Digital Media, Analysts, etc) to see the best new offerings in person. In July 2021, TTPM will be launching The Baby Show.
Prior to TTPM, Silver was Co-Founder/Publisher/Editor-in-Chief of Toy Wishes Magazine. Toy Wishes was the first of its kind when it launched and the publication changed the toy shopping experience giving consumers more information than ever before to make an educated buying decision. In 2004 Silver co produced the first Toy Awards show on national television with the legendary Dick Clark. In 2017 Silver also starred on the ABC prime time show The Toy Box.
Silver, the most quoted person in the toy industry, and is a regular speaker with financial analysts and the financial community for his distinctive point-of-view on the toy industry. Silver spent 10 years as leading toy financial expert for Citigroup, and now consults exclusively for Wolfe Research in the financial sector.