The United States Olympic Committee (USOC) announced that it has partnered with Sesame Workshop to be an official affiliate of Team USA through the Sochi 2014 Olympic and Paralympic Winter Games.
Sesame Street will participate in the USOC’s full Road to Sochi Tour presented by Liberty Mutual Insurance, which is a 13-stop interactive sports tour that is circling the country. The tour officially began October 29 with the 100 Day Countdown event in New York City’s Times Square. At each tour stop, Sesame Street will have a co-branded interactive family tent and a costumed character Elmo will make special appearances at select stops. For more information on the Road to Sochi Tour, visit TeamUSA.org.
A portion of all sales proceeds will support U.S. Olympic and Paralympic athletes and hopefuls, as well as contribute to Sesame Workshop’s global initiatives that help children everywhere.