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Happy Birthday, Barbie

On March 9, Barbie officially turned 51. Barbie is not the only toy brand to achieve this milestone—Play-Doh, Mr. Potato Head, Etch-A-Sketch, Erector Sets, Tinkertoy, LEGO and many others have demonstrated their ability to stand the test of time. What makes a toy brand last is that it becomes new for each generation that encounters it. Heck, it becomes new for each child that encounters it.

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Time To Play With Jim & Chris

Every Friday at 1 p.m. Eastern, Jim and Chris go live in this fully interactive, fast-paced hour that will show you the latest toys kids want, tackle the issues that face today’s busy families and bring you insightful guests that will take you behind the scenes of toys and much more. The show is completely interactive. We take your questions, and give away lots of cool stuff. Tune in and come play.

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Don’t Go Down Shore Without a Lifeguard

If you’ve got teens, or even pre-teens in the house, it’s hard not to ignore the reality show “Jersey Shore” now on MTV. Kathy Griffin mentioned it on CNN New Year’s Eve with Anderson Cooper, who claimed to know nothing about the show. Though typically late to the party, the New York Times has become aware of the show’s popularity and its potential impact on the culture.

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