Brave Outpaces All Predictions (Except Ours)
Disney/Pixar’s Brave is now the #1 movie in theaters, and that seems to be a surprise to many but not the team here. Way back in April, we listed Merida dolls on our 2012 Spring Most Wanted list with a warning that stores had probably drastically under-ordered Brave toys. And guess what? The Merida fashion doll from Mattel is now sold out at many locations this past weekend, and Jakks-Pacific has tripled their production of the Merida toys to keep up with the demand.
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