What It IsThese plush characters are based on the top online community for kids. They're cuddly and collectible, and in the second year, there are new characters from the multitude available to kids online. Each character has a unique look and a code that can be used to unlock a virtual game token of an exact replica of the plush character. This year, some of the characters will be retired, which adds to the collectability for some kids.
The plush toys are available in the standard 5-inch size and a new jumbo 10-inch version of the characters.