LEGO Creates Mixels with Cartoon Network
LEGO and Cartoon Network are creating a new global entertainment brand called Mixels. Launching in 2014, Mixels will feature animated content, a digital gaming experience, collectible building toys, and more.
Animated content will air on Cartoon Network and on www.cartoonnetwork.com, featuring the Mixels creatures that can mix and combine with one another in creative and unpredictable storylines. An extensive line of building sets will launch from LEGO in three waves throughout 2014.