A Monstrous Good Time: Why Monster High Matters

They're gorgeous; they're funny and just a bit gruesome. They've developed a fan base that would impress any star—and they're dolls. Mattel's Monster High dolls to be exact. They're the teenage children of the classic monsters of literature and movies,...

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Barbie Takes Another Hit—Insanity Rules

For years, girls have projected their fantasies on that beautifully designed lump of plastic called Barbie—just as neurotic adults have projected their unresolved issues and fears on her. Barbie is a cultural icon, and it’s easy to attack her,...

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Toy Fair Blog

Toy Fair is over. I saw over 1000 companies, and 10,000 new toys and my head is spinning! What were my favorites? Too many to mention in one short article. However, Kung Zhu looks awesome. Never heard of Kung...

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Snoop Dogg Digs Adidas’ Star Wars

Adidas has teamed up with Star Wars on a line of shoes and clothing inspired by iconic Star Wars characters and vehicles. Recently Snoop Dogg dropped by the Adidas shop in NYC to help launch the new line. Adidas Star...

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The holidays are over, but new toys still hit the shelves

The holidays have come and gone. In your mind, you're thinking that you have to wait until fall to see new toys make it to the retailers; In reality, new toys are hitting the shelves as you read this. New...

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Néih hóu (Hello) from Hong Kong!

As I am writing this, I am sitting in a hotel room in Hong Kong. For those who aren’t familiar with how the toy industry works, hundreds of toy companies gather in Hong Kong every January. They set up...

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It’s SOLD OUT!!!!!!

By Jim Silver You’re looking for a Zhu Zhu pet or a Mindflex and you can’t find one anywhere. It’s at the top of your child’s wish list, and you need to come up with this toy(this is where we...

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TTPM Holiday 2009 Most Wanted Toys

Predicted to be the most popular and best selling products of Holiday 2009, the Time to Play Most Wanted list is organized in ascending age order. Following is a detailed description of each of the 16 products named to...

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Trio Building System

By Jim Silver As I’ve previously written, the Construction category is a very hot category in the toy business. From Lego having another banner year, to the great early success of Halo Wars from Mega brands, kids have rediscovered...

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Construction Toys – On Fire

By Jim Silver Okay, we aren’t talking literally on fire. We’re talking about the construction toy category that is having a very strong year, despite the economy and despite the popular, though incorrect, notion that kids only want to play...

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