Choose the Right Nerf Blaster: Darts vs. Discs

By Chase Kassel I have been collecting Nerf Blasters since I was 8 years old. At the time, I couldn’t imagine the N-Strike line getting larger or better. By the time I was twelve, however, I had built a four-foot...

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Toys for the Royal Baby

As the world waits for the first glimpse of William & Kate’s Royal Baby, at TimeToPlayMag.com we’d like to remind to Uncle Harry, Grandpa Charles, and, of course, Great Grandma Queen Elizabeth, that we have the all the latest...

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Time to Play Announces Hot Summer Toys

Are you ready for summer? At Time to Play we can’t wait for the warm weather to arrive. And, when it does we’ll be ready with the hottest new toys for this summer season. During a press conference in New...

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Hottest Movies, Coolest Summer Toys at Time to Play’s Spring Showcase

Get ready as Time to Play reveals the hottest movies and coolest summer toys as we host our annual Media Spring Showcase in New York City. This Tuesday, April 30, in The Altman Building, Time to Play will feature the...

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Ideas for Backyard Fun

Even though it’s mid-April there are still parts of the country that are buried in snow. Have faith because summer will actually arrive and families everywhere will be enjoying their backyards. As it turns out, whether your yard is...

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Say It’s Not So! Back to School Already!?

Here in New York, we're into our fourth heat wave of the summer, and nothing could seem more distant than going back to school. Not so for retailers and shoppers, however. The back-to-school sales period is getting earlier every...

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The End of Civilization—No Really, I Mean it This Time

My good friend Lenore Skenazy over at Free Range Kids tipped me off to a story in the New York Times about an alarming new product—food pouches for kids. The basic idea seems to be that when the young...

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Making Messy Messes

Over the past few weeks, I've had the pleasure of talking to a lot of moms about a wide variety of products from child development to education to politics. I feel incredibly lucky to be able to have this...

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Letter Recognition Toys

My son is non-verbal autistic, so we are working on letters and words many times a day in the hopes that one day it will just "click." He's made great strides, and we have a few toys to thank...

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Make It a Classic Summer

So much is written about how kids are consuming electronic media, lulled into a stupor by electronic games and generally disengaged. That may play well in the media, but is it reality? I'm starting to think not so much. I’ve...

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