Sesame Workshop Is Winter Olympics Partner

Elmo and friends can now officially cheer on Team USA at the Winter Olympics in Sochi. The United States Olympic Committee (USOC) announced that it has partnered with Sesame Workshop to be an official affiliate of Team USA through the...

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Power Rangers 20th Anniversary Art Exhibition

If you will be in Los Angeles this weekend, be sure to visit the Toy Art Gallery, which is hosting a Power Rangers 20th anniversary art and exhibition pop-up shop. Curated by Sweet Streets, the Power Rangers exhibition, 20 Rangers...

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Ridemakerz Shop Opens in New York City’s FAO Schwarz

Ridemakerz opened its latest interactive retail shop in New York City’s FAO Schwarz. The 1,300 square foot store-within-a-store invites shoppers to build their own car. Start by choosing a 1:18-scale body style (described as roughly the size of a...

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LEGO Movie Toys Revealed

Update: we've reviewed many of the sets from The LEGO Movie, and you can find them here with extra info on where they're in stock & who has the best price. The LEGO Movie, in theaters February 7, 2014, thrusts...

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ESRB Ratings Search App

Are you having trouble keeping tabs on the app content your kids are downloading? The ESRB has an app to help you. ESRB, the non-profit organization that rates video games, now offers a rating system for apps and digital...

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Barbie Remains a California Girl

It’s official! Barbie will remain in Malibu and renovate her Dreamhouse. Earlier this year, Barbie put her Dreamhouse up for sale with celebrity realtor Josh Altman. While we are sure that Barbie received numerous offers—all cash and all above...

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Crayola Recycles Markers

As kids around the country prepare to go back to school, Crayola is launching a nationwide in-school recycling program called Colorcycle. The program encourages students to responsibly dispose of any type of used marker through an in-school collection process...

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LEGO Creates Mixels with Cartoon Network

LEGO and Cartoon Network are creating a new global entertainment brand called Mixels. Launching in 2014, Mixels will feature animated content, a digital gaming experience, collectible building toys, and more. Animated content will air on Cartoon Network and on www.cartoonnetwork.com,...

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Toys for the Royal Baby

As the world waits for the first glimpse of William & Kate’s Royal Baby, at TimeToPlayMag.com we’d like to remind to Uncle Harry, Grandpa Charles, and, of course, Great Grandma Queen Elizabeth, that we have the all the latest...

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Toys for The LEGO Movie

LEGO is creating a collection of movie-inspired building sets for the theatrical release The LEGO Movie in February 2014. Inspired by pivotal scenes in the film and starring key LEGO minifigure characters, a collection of 17 LEGO building sets will...

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