The Beatles Children Songs

By Matt Nuccio With the release of the trailer for Rock Band's new Beatles Rock Band I've become all fired up. As a child of former hippies the Beatles where a staple in our house hold. Till this day they...

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My Favorite Toy?

By Matt Nuccio I've been inventing and designing toys professionally for close to 15 years now. When I look back on everything that I've worked on it's really hard to choose which one is my favorite. Over the years we've...

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Eating Can Be Fun Too

By Matt Nuccio One observation I've made over years is that toy companies are adverse to making food play toys. The common consensus is that parents tend to avoid such purchases in fear of instigating a mess. But seriously, what...

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Spring Weather and Outdoor Toys

By Matt Nuccio After a long New York winter it’s fantastic to finally go outside and enjoy some nice 70 degree sunshine for a change. I love spring; the weather is ideal and the bugs haven’t made their way out...

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The Brady Connection

By Matt Nuccio Some of my earliest memories were sitting and watching the Brady Bunch. Back then I was Bobby Brady's age, the youngest of the males of the Brady clan. I related to him. Like Bobby I was a...

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Bib Time

By Matt Nuccio Recently our 18 month old son decided that he doesn't want to wear a bib anymore. Once he's in his booster seat and he sees that sucka coming he scrunches his neck and squeals a continuous giggling...

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Let’s Play

As I've always suspected play is not just for children, athletes and weekends, but rather it is as essential to the human condition as water and air.  Check out Stuart Browns lecture, "Why Play Is Vital -- No Matter...

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Western Toy and Hobby Show

Over the last ten years I've been fortunate enough to attend the Western Toy and Hobby Show several times. The Western Toy and Hobby Show has always been one of the more enjoyable shows for me. As far as...

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Breaking Technology

At the current moment I am sitting in a travelers lounge inside the Hong Kong International Airport after the second leg of a three-legged journey heading to Singapore. I’m passing my time trying to keep myself amused. In the...

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Senor Sandwich

I thought I'd take this opportunity to introduce everyone out there to the greatest toy that never was, Señor Sandwich.  Senoir Sandwich was the brain child of the fictitious toy genius Ira Gobler, owner of the legendary toy company...

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