MOST WANTED TOYS HOLIDAY 2018

Air Hogs Supernova from Spin Master
Experience the dramatic flight, awesome stunts and super fun of this awesome, spherical R/C quad.
Barbie Dreamhouse from Mattel
The iconic toy since 1972 is better than ever with a new design, great features and more than 70 accessories.
Cool Maker Kumi Kreator and Kumi Jewels from Spin Master
Make gathered thread friendship bracelets quickly and easily with this amazing and artful craft toy.
DigiArt Color by Lights from VTech
Three modes of drawing play, lights, games and more make this an ideal first activity set for crafty kids 3 and up.


Dr. Pimple Popper Pimple Pete Game from Spin Master
The YouTube sensation is now a gross-but-funny suspense game. Don't extract the pimple that will get you squirted. Eeeuewww!
FurReal Ricky the Trick-Lovin' Pup from Hasbro
He's the most lifelike animatronic pet yet! He's a best pal with a repertoire of tricks that will keep kids amazed.
Hairdorables Series 1 from Just Play
Their motto is "Big Hair Don't Care." But kids are craving these dolls that combine classic hair play with unboxing excitement.
Hot Wheels City Ultimate Gator Car Wash from Mattel
So many different ways to play Hot Wheels in one awesome playset. It's our favorite Hot Wheels set over the last few years.


Laser X Fusion from NSI International
Get ready for exciting laser tag battles as you suit up with these easy-to-use blasters that are a great value, too.
LeapStart 3D from LeapFrog
Learning to read got a whole lot more entertaining. New videos enhance the classic, effective LeapFrog system.
LEGO Harry Potter Hogwarts Great Hall from LEGO
The hot property from LEGO has lots of great sets. Our favorite is the iconic Great Hall where so much happens in the stories.
Little Live Scruff-a-Luvs from Moose Toys
Who will you rescue? These adorable, soft stuffed animals go from scruffy to fluffy as kids nurture and style them.


L.O.L. Surprise! Biggie Pets from MGA Entertainment
The hottest brand in the collectibles, the Biggie Pets come in a ball to unbox with more than 15 different surprises.
L.O.L. Surprise! Under Wraps from MGA Entertainment
Solve the puzzle, open the capsule and get ready for fun with great character dolls and 15 hidden surprises to find.
Moj Moj Claw Machine from MGA Entertainment
The arcade classic now in a home version! Test your skill and unbox your prizes in this super cool claw machine.
Monopoly Cheaters Edition from Hasbro
It's okay to cheat in this version of the classic game. It's all about seeing how much you can get away with to win.


Nerf Laser Ops Pro from Hasbro
Leave it to Nerf to make an amazing laser tag system. Awesome blasters and a great app bring the excitement.
Nintendo Labo Toy-Con Variety Kit from Nintendo
Craft models from cardboard then bring them to life with Nintendo Switch. Perfect combination of tech and classic play.
Polly Pocket from Mattel
The cutest mini doll is back in a new way for a new generation with lots of playsets, new features and tiny, mighty fun.
Pomsies from Skyrocket Toys
Imagine a mash-up of a pom-pom and an interactive pet and you'll get these irresistible collectibles. Great fun and great value.


Relative Insanity from PlayMonster
If you have a family, you'll love Jeff Foxworthy's game of crazy families and silly situations. It is the party game of the year.
Rideamals Scout Play & Ride Pony from KidTrax
This interactive, battery-powered ride-on seems almost real. He's got more than 100 life-like interactions to make him the best pony pal ever.
Roblox Heroes of Robloxia from Jazwares
These detailed, collectible action figures based on the hot Roblox game are perfect for fans and collectors of all ages.




Toys
Baby
Pets


HOW TOYS BECOME MOST WANTED

Did you know that there are more than 160,000 toys on the market in the U.S. at any given time? That's a lot of toys! They range from the simplest collectibles and impulse toys to the most sophisticated electronic marvels.

At TTPM, we see more than 10,000 new toys every year. The process starts a year or more before our lists are revealed and the toys hit the shelves. Our teams attend Toy Fairs in the U.S. and overseas, and we visit with toy companies, getting exclusive backstage peeks at toys that are in development. Over the next months, we follow the progress of these toys as they get ready to come to market, and we review them almost as soon as they come off the assembly line.

We also spend a lot of time in toy stores—not a bad gig when you think about it. It's important to see what finally makes it to the shelves, the many ways a toy may be changed from when we saw a prototype and get an early sense of what's selling. The fact of the matter is, not every toy makes the cut. As with many industries, many more ideas are developed than ever to get to the toy shelves. Along the way, manufacturers may find things are too expensive to make, a great idea in the design studio may not appeal to kids, or retailers just may not want to take a chance on it.

Even for the toys that do make it through the process, it's not always clear sailing. There are a lot of things for parents to choose from, and in many cases kids are the ones who can make or break a toy. As we always say, it can be challenging to be in a business where your success or failure depends on what a kids wants at any given time.

Then, too, every kid is different. Over the years, we've seen again and again that every child has a different play style, as unique as his or her personality. Kids also never play with just one thing. When we've interviewed kids about what they like to play with, more often than not, they'll talk about toys in many different merchandise categories—from action figures to games and almost every category of toys they play with.

As quickly as kids tastes change, so too do the toys. We continue to see more and more technology introduced into toys, allowing them to do things that are surprising in their sophistication. While those innovations are amazing to parents and grandparents, those that are successful have one thing in common: good play.

The process of selecting toys for the TTPM Most Wanted lists takes months. Our editorial team reviews the toys. We take them out of the box, assemble and play with them. We talk to retailers and, of course, track trends in the culture from play to entertainment to fashion and more.

Here are some of the key criteria we use in making those tough choices:

  • Is it New? Generally we only consider new toys introduced in the last year, or those that have been revised and updated. Many toys do come back every few years, often with innovations that make them new and newsworthy.
  • Is it On-Trend? Does it reflect some part of kid culture, whether entertainment, play pattern or category? The toy industry is constantly changing, and keeping up with it is an ongoing challenge for toymakers.
  • Is it a Good Toy? It is well made? Does it perform as advertised?
  • Is it Available? Can people actually buy the toy?
  • Do Kids Know About It? A good toy has to be well-marketed, which is part of the equation. But are they talking about it. Does a toy have that thing called "buzz?" Even if it's just getting off the ground, what's the early read on kids' reactions.
  • Is it Fun? This is probably the most important criterion. Of course, what's fun for a preschooler is not the same as what's fun for an 8-year-old, so we look at these.

Over the years we've also learned that this is a lot more an art than a science, as with anything that has such an element of fashion involved. At the end of the day, our lists are a snapshot of a moment in play time—a sense of what's inspiring imaginations and letters to Santa.

And, most importantly, one thing we always say is that no list will ever encompass the wonderfully diverse nature of the toy business—or every kid. The best thing that parents and toy buyers can ever do is know the kids that they're buying for, what excites them and stimulates their imaginations. As we say every time we announce a list, "The hot toy is only hot if it's hot for your kid."

So, check out the lists, get playing, and be sure to come back often to see our latest toy reviews.