Published on June 7, 2010
This isn't just a toy line-it's a brand new immersive and interactive franchise that's sure to engage that hard-to-please tween and young teen girl. Monster High is a high concept collection of experiences including online, books, toys, fashions and much more, all capitalizing on current trends and offering something unique and new.
In this video:
Mattel is taking a big risk, unveiling its newest full property in a long time. Conceived not just as a toy line but as a full entertainment franchise, Monster High includes dolls, books, clothes,…