What It IsThe Moxie Girlz motto of "Be True! Be You!" means girls can be whatever they want to be. And bringing out the secret talents and strengths of girls is what the I Am... line is all about. The dolls in this line have special outfits that show off their personal moxie, and a collectible Moxiemini pal that helps them harness that strength. Each of the three I Am... doll packs come with an outfit and hoodie, as well as a matching key chain charm. They retail for $16.99 each.
If girls need a little luck or cheering up, they can harness the strength of Moxieminis. Hope, Luck, Creative, and Happy Moxieminis each come with four collectible charms and a chain for girls to wear. They are $6.99 each.
I Am... DIY Moximini Figurines let girls design their very own Moxiemini. Each figurine is a blank slate for girls to design with three colored markers. The figurines also include 60 sticker decals and a cat, a boom box, a cupcake, wings, and glasses that can also be decorated. They retail for about $12.99 each.
Girls will also love the I Am... Pillow Assortment. When girls squeeze the pillows, their cheeks light up! I Am... Happy and I Am... Lucky pillows retail for $12.99 each.
This new line of dolls, activity sets, and accessories provides a unique outlet for girls to unleash their creative energies and be themselves.