What It IsFrom fairy to fashionista, princess to president, mermaid to movie star, Barbie continues to inspire girls to dream, discover, and explore a world without limits. Being able to try on roles and fantasize what it will be like to be grown up has always been at the center of Barbie play. With more than 110 careers to date, Barbie encourages girls to explore, imagine and know they can be whatever they want to be!
With new Barbie I Can Be... dolls, girls get the chance to try on various jobs through Barbie doll play. Girls can care for cute and cuddly creatures as a pet vet, unleash their inner rock star, hit the fast lane as a race car driver, or care for little ones as a tot doctor! Each I Can Be... doll is packaged with a special code that unlocks exclusive online content, furthering the play experience. Barbie I Can Be... dolls positively reinforce the notion that girls can be and do anything when they grow up, and that's certainly a message that is important to be reinforced for girls as they begin to discover who they are as individuals through their play.