FAMPS (Feelings, Attitudes, Moods, and Personalities)

from Mattel



Overall Editor's Rating

What It Is

Connecting, expressing, and sharing are the basic elements of social networking and are core to the way girls stay connected. FAMPS (which stands for feelings, attitudes, moods, and personalities) allows girls to customize their virtual space via a line of collectible figures and software that combine social networking and collecting, allowing girls to express their feelings, attitude, moods, and personality in their virtual spaces.

FAMPS figures connect and communicate with a Mac or PC computer's USB and RFID. Each figure creates a unique emotional makeover so girls can express themselves in all kinds of fun new ways via their desktop, e-mail, widgets, and IM. Girls can also create custom wallpapers, e-cards, and more based on their feeling, attitude, mood, or personality at that time. Additionally, girls can expand their FAMPS world by collecting the individual FAMPS characters that can be carried with them as key chains, displayed on their desks, or traded with friends.

This is an innovative new line that really lets girls express themselves.