The Play Forum is a collection of voices from parents and people in the toy and children’s entertainment industries. Read what’s on their minds, and join the conversation.

Ridemakerz opened its latest interactive retail shop in New York City’s FAO Schwarz. The 1,300 square foot store-within-a-store invites shoppers to build their own car. Start by choosing a 1:18-scale body style (described as roughly the size of a football) and trick out the car with an estimated 649 million possible combinations by adding rims, tires, lights, sounds, accessories, decals, and even the option to turn the custom creation into a fully functional radio-controlled car.

The base body style starts at $50 and features the latest Corvette, Viper, and Mustang styles as well as Lightning McQueen, Iron Man, and Spider-Man.

After choosing the base style and add-ons, shoppers assemble their creation at the Ridemakerz Build Table, which is designed like a pit crew station.

This newest shop is located on Level Two inside New York City’s FAO Schwarz. It is the fifth interactive Ridemakerz retail shop. Can’t make it to New York City? The other locations include Downtown Disney in Anaheim, Calif.; Downtown Disney in Lake Buena Vista, Fla.; Branson Landing in Branson, Mo.; and Broadway at the Beach in Myrtle Beach, S.C.

Visit Ridemakerz.com for more information or for additional Ridemakerz toy options visit TimetoPlayMag.com

Shown here on the right is the Build Table inside FAO Schwarz from this morning’s launch event. Playing on the floor on the left are kids from The Boys & Girls Club of Kips Bay who were invited to create custom cars.

DSC02573

DSC02575