The Play Forum is a collection of voices from parents and people in the toy and children’s entertainment industries. Read what’s on their minds, and join the conversation.

Look out Flintstones because there’s a new prehistoric family on the block. The Croods kicked dino-butt in it’s opening weekend with an estimated $44.7 million. Time To Play gave the movie 6 out of 10 See-it-Again Points (you can read our review here) and with little competition on the horizon, The Croods should continue to perform well.

Oz The Great and Powerful slid from #1 to #3 this weekend with another $22 million. The movie has now made $177.6 million, which should have the folks at Disney very happy.

The #2 spot went to one of the other new releases (there were three total) - Olympus Has FallenThe action-flick about terrorist invading The White House performed better than anyone expected it to and took in $30.5 million. Unfortunately, the weekend’s final new release, Admission, received a dreaded letter of denial from audiences and barely made it into the Top 5 with $6.45 million.

Here is the Top 10 for the weekend of March 22 – 24, 2013:

1. The Croods ($44,700,000)
2. Olympus Has Fallen ($30,500,000)
3. Oz The Great and Powerful ($22,031,000)
4. The Call ($8,700,000)
5. Admission ($6,446,000)
6. Spring Breakers ($5,000,000)
7. The Incredible Burt Wonderstone ($4,275,000)
8. Jack the Giant Slayer ($2,965,000)
9. Identity Thief ($2,545,000)
10. Snitch ($1,930,000)

New Movies in bold.

Figures from Box Office Mojo

Follow me on Twitter for more movie news @JeffMMcKinney