Moxie Girlz

from MGA Entertainment


  • Moxie Girlz Ice Cream Bike
  • Moxie Girlz Poopsy Pets Avery
  • Moxie Girlz Poopsy Pets Lexa
  • Moxie Girlz Magic Swim Mermaid
  • Moxie Girlz Glitterin’ Style
  • Moxie Girlz Art-Titude 3D


Overall Editor's Rating

What It Is

With Moxie Girlz, tween girls can be artists, stylists, or rock stars! The Moxie Girlz motto of "Be True! Be You!" means girls can be whatever they want to be. Girls can interact with the four main characters, Lexa, Avery, Sasha, and Sophina, through three main themes: Artitude, an art-based theme; Magic Hair, a hair styling-based theme; and Jammaz, a music-based theme.

The Artitude dolls look cute and cool and come with two funky outfits, fashion accessories, a bike, and two markers, so girls can style and personalize their dolls. The Fashion Design Kit includes stylish fashions that girls can draw on to create one-of-a-kind looks. Simply wash the clothes in warm water to color and create again! Also included under the Artitude theme is the RC Vehicle that girls can decorate and the Airbrush Fashion Gallery Playset, which lets girls use cool stencils to airbrush designs onto Moxie Girlz fashions and girls' own clothing!

Girls can swap, twist, glitter, color, and style the hair on each Magic Hair doll. The interchangeable style heads feature two different base colors and styles-curly and straight. Girls will love using the twisting style tool, hairbrush, cream colors, glitter mascara, and hair accessories to make cool hairdos on their dolls. And you can't play beautician without a salon! The Magic Hair Salon Playset comes with a salon chair and beauty station stocked with cool tools, color crémes, glitters, and clips!

The Jammaz dolls will bring out the inner rock star in every girl! Each doll comes with a guitar and colorful wig. The Jammaz Sleepover Kit includes a Moxie Girlz blanket, Silly Star eyewear, a tiara, a colorful wig, a carry-along tote, and a play microphone for lip-synching fun! Girls will also love rocking out with the Jammaz Guitar. This cool guitar really plays music and features three ways to play: push the frets, strum the strings, or move the whammy bar.

This new line of dolls, activity sets, and accessories provides a unique outlet for girls to unleash their creative energies and be themselves.